If you are like 99% of your fellow women, you've been dyeing your hair since you were a teenager (and with those grays creeping in, you aren't about to stop now!) You may have even finally solved your poodle head problem and got a La Brasiliana Keratin Treatment, leaving your hair sleek, smooth and glossy. So far so good...but there is a problem: How to keep the hair you love, the hair you love when every time you shampoo, you are one step closer to your hair reverting to colorless and frizzy?
First let's talk a little chemistry (don't worry, there won't be a pop quiz later).
Most shampoos on the market contain sulfates (sodium lauryl sulfate, ammonium lauryl sulfate, and a whole other group known as the laureth sulfates) and sodium, which do their jobs but have some wicked side effects on your hair.
These chemicals and salts are used because:
- They are good cleaners, dissolving dirt and oil, especially the kind found on your hair and body, making then useful for shampoo and body washes.
- They make that foam we all love so much. We consumers are convinced that if there's not a lot of lather, we aren't getting clean.
- They are cheap for the manufacturers. Sulfates can be thickened just be adding salt (sodium) and cost only 25 cent a pound or four times less than more expensive surfactants. Money, as always, talks.
At Believe, we carry a line with a shampoo that contains no sulfates or sodium and products that actually protect your hair : Semi Di Lino Diamante Color Protection. This professional line comes to us from the researchers and chemists at ALFAPARF MILANO, a leading Italian multinational manufacturer of professional, exclusive hair color, hair care and styling products with more than 30 years of experience in the business of beautiful hair. The Semi Di Lino Diamante Color Protection line is the latest technological frontier for color protection, the exclusive combination of the unique shine of Linseed Extract with the revolutionary Anti-Fading Color Block Technology.
The line contains these products:
Color Protection Shampoo--Salt and sulfate-free Shampoo, it gently cleans while maintaining the cosmetic color. Its special formula provides the hair with softness and shine.
Color Block Treatment--Professional post-color treatment. It restores natural pH balance, blocks oxidative processes, and closes the cuticle of the hair with Lactic Acid. It seals the cosmetic color in using Olive Oil Extract. Fresh relaxing and de-stressing effect for the scalp. It makes the cosmetic color last longer while adding shine.
Color Protection Oil--Anti-oxidant vitamins that penetrates the hair to counter oxidative degradation. It guarantees maximum color protection in between color services. Hair fiber looks smooth and extremely polished and the professional color is preserved.
Color Protection Conditioner--Conditioning cream brings perfect moisture to hair lengths. Its innovative formula guarantees maximum color protection. Provide the hair with an incredible shine effect.
Color Protection Crystals--Ultra light shield protecting the hair from any antioxidant agents while prolonging the color and integrity.
It's been a long road to find the perfect color and finally straighten out your mane. Let us at Believe, using this latest technology from the Semi Di Lino Diamante Color Protection line, help keep you loving your hair. Come see us today at Believe.