Curls Are Cool (Really!)

You know the drill—the grass is always greener on the other side of the fence. If you were born with stick-straight hair, you've spent half your life in rollers or connected to a curling iron. But for those of you with natural ringlets --who don't always love what nature gave you—here's a few tips to help you love (or tame) those curls of yours:

Frizz Is Not Pre-Ordained: Curly hair is often dry and nature abhors a vacuum. Not enough moisture in your hair? The humidity in the air thinks your curly hair is the perfect sponge to soak up its moisture and dives right in. Your hair cuticle expands and—voila!—frizz central. What you have to do, Curly Head, is get there before the humidity does and keep your hair full of good moisture. Wash with a moisturizing shampoo like AGADIR made with argan oil, deep condition with AGADIR moisture mask regularly and style with RICCI fortified with keratin to keep your hair plumped up and full of moisture. When humidity (and frizz ) come a' calling, your hair can say, “Sorry, no room at the inn...”

You've Gotta Be You: Ok, truth time. If the weather is humid, you hair is going to curl. No need to spend hours straightening it. Sometimes you just can't fight City Hall. Why not try accepting what you cannot change and let it curl, let it curl, let it curl? It works for Bernadette Peters, Melina Kanakaredes and Taylor Swift. Why not give it a shot? Let the real you out to play (at least every now and again.) Flat-haired women will envy you as you stroll by with those bouncy curls.

Want To Be A Straight Shooter: I didn't convince you to let your curls fly free? Ok, you can straight out those ringlets—it's just going to take some doing. Consider a La Brasiliana Keratin Treatment (one of the services we provide at Believe) and you'll have months of gorgeous straight hair. Give us a call and we will tell you all about it and make an appointment for you. Or you may want to invest in a ceramic flat iron (we at Believe can also help you learn how to use it properly.) You'll get straight hair with no risk of burning,

Make Friends With Your Drier: Remember, sometimes absence makes the heart grow fonder. Let your hair air-dry as long as possible and only use the blow dry when you must (and then only with a diffuser). Cup your curls in the palm of your hand and dry from underneath.

Don't Stop Brushing: Yes, we know you look like a poodle after you brush, but you do want to distribute the natural oils from your scalp down the hair shaft. Try brushing your curly hair with a natural bristle brush for two minutes at night before bed and rinse it in the morning. The condition of your hair will improve, I promise.

Did I Mention Conditioning? It's worth mentioning again. Deep condition at least once a week with a hair mask like TREATMENT and every now and then rub a little olive oil on your scalp and down the hair shaft. Brush through, put a shower cap on, and sleep in the oil. Wash it out in the morning.

Headbands Hide All Manner of Sins: If you've got to run, put a headband over your damp hair. It'll make the crown flat, and the curls stick out the ends, like you actually meant to do it. You could start a signature headband collection. (It used to work for Hilary Clinton.)

Keep Curly Hair Well Cut: Make an appointment at for a good haircut. Our stylists understand curly hair (and the frustrations of it) and will help you come to love—and not loathe—those curls. Call us today!

What IS the Brazilian Keratin treatment you keep hearing about?

As the song goes..."Tall and tan and young and lovely, the girl from Impanema goes walking and when she passes, each man she passes goes ah-h-h-h..".

Ok, we can't promise you will be taller or tanner or younger, but we can pretty much guarantee the lovelier part and you can certainly expect more ah-h-h's when you come to Believe for a La Brasiliana Keratin Treatment.

If you spent your whole life:

Avoiding rainy or humid days and fog of any kind (that leaves your trip to London out),

Put yourself in your best friend's hands when she was holding a hot iron near your scalp,

Made your head a toxic waste dump by using every chemical straightening treatment under the sun,

and still think you look like a poodle, don't worry.

Believe can fix the problem. Say goodbye to Jimi Hendrix Head and hello to gorgeous, sleek, and shiny hair. No more damage, no more drama, with the La Brasiliana Keratin Treatment. Let me explain what the treatment is and what it can do for you.

La Brasiliana Keratin Treatment is a revolutionary hair smoothing method that softens, moisturizes, and dramatically straightens your hair. It does not require any strong chemicals. It uses a solution containing keratin & collagen that works with your hair's cuticle and gently take its place inside your hair.

Keratin's strong protective qualities improve the hair both inside and out. It is virtually a “liquid form of hair” that gently blends with the hair on your head, bringing with it what it was lacking and what was lost over the years.

Is the hair dull dry and damaged? Is it curly, wavy, frizzy, has too much volume or is unmanageable? Application of the La Brasiliana Keratin Treatment puts an end to all that. The smaller keratin molecules penetrate the hair cortex, improving and repairing the quality of the hair from the inside. The added strength, elasticity, and moisture result in the smooth, soft, shiny effect. The larger molecules coat the hair cuticle and protect your hair from environmental insults like UV rays, smog, and smoke. It even prevents further damage to the hair shaft.

Because this isn't a permanent treatment, as the keratin-based solution diminishes over time, your hair will eventually return to its natural form, but will stay soft, shiny and healthy looking. The more you receive the treatment, the healthier and more manageable the hair becomes. This is one of the great bonuses of getting a La Brasiliana Keratin Treatment. Your hair keeps getting better!

The treatment takes between 1.5 to a few hours to do depending on what treatment you choose (come sip some tea or espresso and chat with us here at Believe while we work on making you even more beautiful than you already are) and generally lasts around four months. You can also book a manicure or a Revitalizing Hand or Neck Treatment while processing. (Here's another positive surprise about the treatment: Not only does it work with damaged hair—the more damaged the better! The treatment lasts even longer on damaged hair—up to six months.)

Have questions? Yes, we can do the treatment to previously-straightened, relaxed, and color-treated hair. Yes we can color your hair on the same day you get the Keratin treatment. Yes, we can do teens' hair (it's perfectly safe for anyone over the age of 12).

So no more excuses. Wave goodbye to the frizz and spend 2011 loving your sleek, shiny mane. Give us a call at Believe to schedule your Keratin treatment soon.