Showing posts with label Scruples White Tea Luxury Collection. Show all posts
Showing posts with label Scruples White Tea Luxury Collection. Show all posts

Saturday, September 17, 2011

Silver Is Sexy!

We have a lot of customers at Believe who qualify as Baby Boomers, and they are proud to have made it –healthier and fitter—than any other generation, into their late 50's and beyond. But no amount of vitamins, supplements or yoga classes can erase on of the most visible passages of time...gray hair. When you go gray, is mostly determined by genetics, but how you go gray is up to you. No need to have mousy, washed out helmet hair like the “old” ladies or gentlemen of the last generation. Silver is the new black, baby and gray is great (with a little help.)



One of the reasons for going gray we hear the most at Believe is that our customers find their hair needs dyeing every few weeks—say every three instead of every 6--and then roots show up. Since these are often gray roots, they look dull. Or silver roots which shine like beacons announcing “I need to be dyed.”

Maybe you are tired of the battle or maybe you just want to let your true—more mature—self out and the effort to constantly look younger be damned.

Whichever the reason, here are some things to consider before you take the plunge. (If you went silver or white young in life, read on for tips on keeping your shiny silver vibrant and consider not getting your hair colored. Silver hair framing a young face can be striking.) But if you are of an age where your hair is starting to turn due to normal aging...Consider this:
  • If you bristle when someone guesses your age as over 40 or sees you with a young child and assumes its your grandchild and that doesn't bring a smile to your face, you might not want to go gray. If you're still squeezing into miniskirts and dating 20-somethings, the fact that you might get treated differently with gray hair is probably not going to make you happy.
  • Are shiny silvers peeking through your do? Sometimes Mother Nature's color is prettier than any color we can apply at Believe. If you are gifted with shiny silver or snowy white locks, why fight it? Not sure? Come into Believe and talk it over. We'll give you an honest opinion.
  • Do you have wildly interesting streaks of grey or white now? If they are framing your face or giving you men an adorable Jon Stewart skunk streak, you might not want to mess with success. Let your hair alone until more has gone gray—then decide if we should color or not. The same goes with highlights. If you are used to lots of blonde (or even other color) streaks, letting your whole head go one color—even if it is silver—might not offer enough “drama” for you.


  • Are you confident enough to pull it off? Remember Meryl Streep in “The Devil Wears Prada'? Now there was a confident silver-haired woman. So is Jamie Lee Curtis in all those yogurt commercials. From Dame Helen Mirren to Richard Gere, confidence is the magic key to making gray magical instead of mousy.

  • Are you a “dirty blonde”? The problem is light hair going gray looks dirty, so either make it all gray/silver or color it all blonde. In this instance, hit 'em hard or go home.


  • Got six months? If your hair is long, no matter how good a job we do at blending your roots to hide the demarcation line it's going to take a while to let your gray grow in. (Your hair grows about a half an inch per month.) Consider a shorter style for this period and then, when its passed, you can grow long lovely silver hair like Emmy Lou Harris. 


  • Can't stand the wait? Get lowlights in the meantime to help blend in newly-emerging grays and come into Believe often for cuts to get rid of that old dyed hair.
  • Get tough. Silver hair can grow out coarse or wiry. We at Believe will show you how to use a flat iron to jeep the frizzies in check. Anti-frizz serum like Chromastices Repair will help too, Keeping your hair in great condition both by using a daily conditioner and occasional deep conditioning like Aestelance Protein or Mud Masque will help keep up the moisture content of aging hair.
  • Don't forget to drink gallons of water and take an age-appropriate vitamins. Water helps keep your hair from being dull and the vitamins help it grow more quickly.
  • Going for the gold...err silver: If you make the decision to cross that line into gray or silver, we're behind you 100%. We'll recommend shampoo (like Aestelance Clarifying), conditioner (like Scruples White Tea) and even a few tricks of the trade to bring out the gloss (A clear semi-permanent glaze).
Shine like you mean it, with some help from Believe.




Monday, August 15, 2011

You Deserve To Be Treated Like Royalty

Legend has it that thousands of years ago an emperor named Shen Nung was traveling through his empire, when he grew thirsty and a servant was dispatched to find water. What the servant brought back was brackish and foul—not fit to pass the lips of the ruler, but it was the only liquid available. 

So Shen Nung, being a resourceful leader, ordered the water to be boiled. When it was sufficiently boiled, the water was again presented to the Emperor. At that moment, a leaf blew into the Emperor's cup, who took it as a sign, so he left the leaf in until it had steeped and tea--as a drink for royals --was born.

Some teas were just for the royal court and White Tea was given as tribute to the Emperor himself. It was the tea used for the original (and now famous) Japaneses Tea Ceremony. Love of this particular tea grew and by 1885, tea plants were cultivated (and grafted) to specifically develop White Tea.

But the Chinese couldn't keep this wonder plant to themselves forever. Recently the benefits of White Tea have become known in the West, where it was discovered that the tea not only offered health benefits when drunk (it is full of antioxidants and may lower blood pressure, reduce cholesterol and even prevent cancer) but was an amazing addition to beauty products as well.

At Believe, we carry a line from Scruples called the White Tea Luxury Collection including:

Sulfate Free | Restorative Shampoo
Sulfate free, fade resistant formula
Restores and nourishes hair leaving it silky, shiny and soft
Gently cleanses while preserving salon hair color and texture services
Protects and tames hair
Use as a body wash for luxuriously soft skin
and...
Soothing Daily Conditioner
Tames, detangles, smoothes, seals and improves hair's integrity
Extends the life of your hair color and texture investment
Weightless formula for daily use
Enriched with nourishing botanicals and vitamins
Leaves hair unbelievably silky and shiny

We are happy to order the other fabulous products in the White Tea Luxury Collection like Restorative Conditioner, Magical Serum, Medium Hold Gel, Leave-In Miracle Foam Conditioner,
Satin Paste, Velvet Molding Gloss and Embrace Luxury Hold Hair Spray if you absolutlely fall in love with the line (and we think you just might.)

What is so special about the White Tea line from Scruples?
  • Acts as a moisturizing lotion for hair, adding radiance, shine and condition.
  • Contains sunscreen to help prevent hair color from fading.
  • Provides thermal protection from heated styling tools.
  • Creates unbelievable body and manageability.
  • Makes a great styling cocktail when combined with any Scruples styling product for added conditioning.
  • Remarkable perm pre-wrap to protect and condition.
  • Add to hair color and lighteners for extra moisture and scalp protection.
  • For a porosity equalizer, apply to hair prior to refreshing the ends with hair color.
So don't the salt and sun of Summer wreck havoc with your hair. Treat yourself like royalty with Scruples White Tea Luxury Collection. Come in and try this fabulous line of products at Believe.
(Psssst: Hurry in. The Scruples products are on-sale right now!)