Monday, January 24, 2011

Brighten Up Your Eyes

  • Whether your eyes are puffy, red, or surrounded by dark circles, Mother Nature has provided many a trick to help lighten, brighten, and give you that attractive look of wide-eyed wonder (and we at Believe add our own bit of makeup magic to complete the transformation. Read on...)
  • (Hold your horses before trying any of these natural remedies. Be mindful of any allergies you may have and use accordingly...)
  • Before bed, apply a spoonful of castor oil on the lids and around the eyes, with a slight massaging action. This keeps the skin lubricated.Use two organic green tea bags to make a cup of tea. Let it brew and then put the bags in the refrigerator to cool. Lay the cooled bags over your eyes for 15 minutes to make your eyes less puffy. (Make sure the bags are cool--warm bags will increase blood flow to the eyes and make the situation worse.)
  • Chilled cucumber slices laid on the eyes for 20 minutes reduce puffiness and feel very refreshing.
  • Try wrapping grated raw potato in cheesecloth and apply to your eyes. Wait 15 minutes and wipe off, applying moisturizer right away.
  • Rose water (if you want to use petals from your own garden to make a solution, be sure your roses have been grown pesticide-free) can be used on eyes to soften and brighten the skin. Wet cotton and apply the cotton balls to your eye sockets--wait 10 minutes.
  • If your eyes are truly swollen (we hope you haven't been crying!) grab a bag of frozen peas and lay it over your eyes. The peas conform to the shape of your eye socket better than a regular ice pack.
  • Drink water all day, keeping your insides (and outsides) hydrated. There's a reason it's called The Fountain of Youth.
  • If you are past 40, the tear ducts around your eyes are likely to be clogged with years of sebum, eye makeup, drops, pollution, smoke and all the other crud our eyes are exposed to everyday. To open the clogged ducts and get your natural tears flowing again, rinse a clean washcloth in the hottest water you can stand, wring it out, and apply to your eyes for 15 minutes before bed. This treatment melts the oils and opens the ducts--making eyes moister and younger looking. (Every now and then, scrub near the lashes with a washcloth and our PCA cleansers.)
  • Need we say it? Get enough sleep! It's good for your eyes, skin, and sanity.
  • And...here at Believe we are delighted to announce that we have the product that renowned beauty Kim Kardashian swears by (to get those gorgeous eyes of hers). Created by her own makeup artist (and legend in his own right) Mario Dedivanovic, people are driving hours to get their hands on this product and Believe has got it--EYE M GLAM Highlighter!
Mario explains, "EYE M GLAM is a sheer highlighting powder that will give you the most gorgeous, golden glow. Using Giella mineral pigments, I custom blended EYE M GLAM while sitting on the floor in my apartment one evening, determined to come up with the best highlighter. I wanted a product that would give all my clients a consistently sheer and natural glow. Being able to use and test it on my celebrity clients for television, photo shoots, and on red carpets has helped me perfect EYE M GLAM into a universal shade that is flattering on all skin tones."

Here's what people are saying, "When I dusted this product EYE M GLAM , I found it to be light, airy, glossy and easy to pick up using my flat shadow brush, but I didn’t stop there, next I dabbed a little on my shoulders, decolletage. Honestly, this EYE M GLAM mineral highlighter is definitely one of my favorite buys of the year, it is ahhhh-mazzzing for all skin complexions. It doesn’t go ash, nor does it have big chunks of kid-like glitter. It is glamour in a jar. The color pays off. The glossy glow it gives had me hooked…"
and
"My skin illuminated with this product, not only did my eyes sparkle…I was ready to take on the world …"
Mario offers these tips for using EYE M GLAM:
  • Use it on the inner corners of eyes to separate and brighten.
  • Apply onto your brow bone to highlight and lift.
  • For bulletproof eye makeup that won't move, use Magnetic Eye (another Giella product carried here at Believe) first, followed by EYE M GLAM.
  • For more intensity, wet your brush with a bit of water. 
  • Highlight your face with EYE M GLAM. Swipe down the bridge of nose, across cheek bones and on your cupid's bow.
  • Dust EYE M GLAM along your collar bones and decolletage for a fabulous nighttime look. 
  • Mix it with your tinted moisturizer or foundation for an all-over golden glow.

Come into Believe now to get your own EYE M GLAM (it is so popular, it is hard to keep in stock) and people will soon be calling you Bright Eyes.