Tuesday, May 3, 2011

Let Believe Make Mother's Day Special

Mother's Day started in England in the 1600's when Mothering Day was declared by the Church as one Sunday when servants and other working class stiffs were allowed to take the day off and travel to their homes to visit Mum. Naturally, when The Puritans came to this country, they cancelled the day off as slothful (those people really knew how to wreck a good time...)

It was up to Julia Ward Howe (who wrote The Battle Hymn of The Republic) to resurrect Mother's Day in 1870 to put behind all mothers the horrors of The Civil War and to celebrate peace and motherhood. She tried to hijack the 4th of July as the day, but had to settle for July 2nd, when women in 18 cities came together to celebrate. The holiday stayed in July until around 1883 (when Julia stopped footing the bill for the celebration.

Mother's Day was resurrected again in 1908 by Anna Reeves Jarvis of West Virginia, who wanted mothers from both the Union and Confederacy to come together in friendship. When she died, her daughter lobbied the local church to host Mother's Day to honor her mother and gave out carnations (her mother's favorite) to all mothers in attendance-thus beginning the tradition of giving flowers to Mom on the day.

Soon Senator Elmer Burkett of Nebraska, proposed making Mother's Day a national holiday (his fellow senators shot the notion down even though 46 states were already holding Mother's Day services.) Anna Jarvis, Jr. quit her real job and made getting Mother's Day made into an official holiday her lifeswork and, in 1914, President Woodrow Wilson signed Mother's Day-the second Sunday in May--into law. By 1948, when Anna Jarvis died (mad that she hadn't been allowed to copyright the holiday's name) Mother's Day was being celebrated in 40 countries. It is celebrated a little differently (and at different times) wherever you go:
  • In Mexico-The mother is usually treated to a song sung by her family, or a serenade by a hired band, followed by a family brunch.
  • In Finland- Mom gets breakfast in bed.
  • In the UK- violets are given and a Simnel Cake(a glazed fruitcake both baked and broiled, based on a folk tale) is served.
  • In Yugoslavia -Mother's Day is celebrated by tying the mother up and not letting her go until she gives the family candy and treats. (She gets to tie the kids up on Children's Day soon after.)
  • In Ethiopia-a feast is made with girls bringing butter, cheese, vegetables and spices, while the boys bring a bull or lamb. The mothers and daughters then ritually anoint themselves with butter on their faces and chests. They dance while the men sing songs and the celebration lasts three days.
Here in the USA, florists sell the most flowers for Mother's Day, restaurants claim it is the busiest day of the year and, according to Hallmark (who ought to know), 96% of American consumers buy something for the holiday.

We, at Believe, love Mother's Day! Some of us are mothers ourselves and all of us are happy to pay tribute to the women who gave us life or changed our life or helped us grow into women ourselves (yes, even our mother-in-laws.)

To help you celebrate, here are some suggestions for great gifts from Believe for Mother's Day:
  • Zum Organic Goat's Milk Soaps has come up with a specially selected scent for the big day—Zesty Coriander and Lime
  • 20% off on natural bristle hair brushes (offer to brush Mom's hair 100 times like in the old days.)
  • 20% off on Believe soy candles
  • 20% off on all jewelry, including Minh-thu Silk Paper Necklaces 
  • Blow-dry gift cards (only $25)
Or buy Mom a Day of Beauty at Believe. 
How about a refreshing facial, a relaxing massage, a cut and color and a luscious manicure? Call us today to arrange Mom's special day. And if you are just flat out of time, run by and pick up a gift card--worth any amount you choose. It let's Mom pick her own special treat (and you still get credit for getting her a gift.)

To all mothers everywhere, the staff at Believe wishes you a wonderful day!