Sunday, March 11, 2012

Believe Clears The Air


My mother used to say, “You have to suffer for beauty” (she was usually dragging a brush through my tangled hair at the time). What she said still holds true—especially in the salon business. The truth is, the products we use to make your hair more beautiful could actually make all of us sick unless we cleared the salon's air of all those noxious smells and potentially harmful chemicals.

So we did! Believe Beauty Lounge is proud to announce we have installed the Restorer™ Salon Air Cleaner to make sure the air in our salon is clean, crisp and healthy.

The Restorer uses filters specifically designed to target particulates and the most harmful chemical and gas odors—like those that occur during processes like hair coloring, perms, highlighting and straightening. The Restorer pulls contaminated air through the bottom of the unit. Impurities are then replaced as the air passes through specialized filter media before it is released back into our salon. Simple, yet effective and it makes our stylists, our customers and even the local health department happy.

Here's why we installed a commercial grade air cleaner: Though we love our home air purifiers, they simply aren't strong enough, nor their HEPA filter large enough to do the job in our salon. You see, traditional filter media effectively captures airborne particles, but it doesn't reduce gases and odors. That's why our Restore unit uses activated carbon filter media that has been specially treated to adsorb gases. Adsorption (with a “d”) is not to be confused with absorption (with a “b”). During absorption (with a “b”), one substance is taken into another – for example, a sponge absorbs water. However, adsorption (with a “d”) involves collecting or drawing a substance to the surface – much like a magnet. By adsorbing gases, a specially treated activated carbon filter reduces the amount of gases in the air, along with their related odors.

Salons are a true little laboratory of gases like Formaldehyde – used in hair straightener and nail hardener, Phenylenediamine (PPD) – used in two thirds of all hair dyes, Sodium Hydroxide – used in hair relaxers and Ammonia – used in hair dye –a pretty noxious brew, but the Restorer gets rid of these potentially harmful pollutants.

Featuring a 360 degree exhaust, the Restorer uses a particulate filter, which removes 99.98% of airborne particles down to 0.1 micron, which is three times better than ordinary HEPA (high efficiency particulate air) designs and, best of all, the Restorer never sleeps—it works 24 hours a day to make sure out salon's air is as clean as a whistle.

Now at Believe, you won't suffer the side effects of pollutants you'll still find at most other salons-- like headaches, eye irritation, respiratory problems or drowsiness...and if you've got allergies to any of the chemicals used in the beauty industry, Believe is now even more welcoming. Make an appointment to stop by soon. You (and Mother Nature) will notice the difference immediately.