Happy Holidays (Bargains) from Believe!

Ho ho ho and fa la la from Believe! The holiday season is upon is and once again we are playing Santa’s helpers by offering some fabulous gift ideas, now through December 31^st only! So stop by Believe, share a cup of good cheer (cleverly disguised as herbal tea) and do your holiday shopping right here—out of the madness—and get gifts sure to please.

We are also introducing a new product that can actually take 10 years off your appearance: Nerium Age-Defying Treatment. Come learn about it at our Holiday Open House with Kimberly Dow on Wednesday, December 11th at 7:30 pm. Have a glass of wine and learn the secrets of this wonderful new product (it's even got a 30-day money back guarantee!)

• Make the acquaintance of our new makeup artist, Angelique Massaline, who will create a fabulous holiday look for you to carry into the new year for only $50. Angelique works by appointment only, so call soon to book as her appointments are filling up fast. (You can also pay for an appointment for your daughter, mother-in-law or anybody else who could stand a makeover for 2014 and have them make the appointment at their leisure. They will be forever grateful for helping reveal a new face for the new year.
• Wrap everyone up in the butter soft warmth of pashmina’s. We have a fabulous selection for only $16each and, if you buy three, you’ll get another (for yourself?) for 50% off. At this price, you can afford to get all your colleagues one and another for your mother, the ever-cold, and already longing for Florida.
• For your aunt, gift her with a gorgeous infinity scarf or a printed pashmina for only $30.
• Your young friends and relatives in the Green Generation will love gifts from our collection of Fig Naturals, including deodorant, soap, lotion and lotion bar—all 10% off the regular price.
• For that office holiday swap, we are offering tantalizing gift bags ranging from $10-$30.
• For the men in your life, buy a brand new brush or comb and get another for 10% off.
• Get your dry-skinned sister any three Thunder Ridge Emu Oil products and get the EMU lip refresher free and for your best friend who just can’t stand her hair the minute winter arrives, treat her to an OLIO Blowdry Treatment. For only $110, it adds shine, deep conditions, provides instant manageability and eliminates that dreaded frizz. (You know for all she has seen you through this past year, she is worth it, dontcha?)
• For your hard-to-please teen, how about clip-in extensions in three outrageous colors-your choice—only $10 (and they might keep her from dyeing her hair blue.)
• If your boss has a little Hilary in her, go for tie-dyed by hand headbands (three for $10) or hand-dyed hair ties (five for $10).
• For your littlest elves, check out a fabulous line of children's hair products: Kids Ragazzi. Buy three, get another for 50% off.
• Spruce yourself up a little for the holidays and make an appointment to get your lashes tinted—only $25 (that’s $10 off the usual price). While you are at it, we are featuring new Grande Brow and Grande Lash Formulas for $5 off (these formulas actually regrow hair and lashes!) Grande Nutra Peptide Shampoo, Conditioner and Serum--buy three and get $10 off on this miracle product which really gives you thicker, healthier hair for the holidays.
• Make use of this next deal to fill everyone’s stocking with a little something: Buy any two products and get 30% off any other product.
• And, if the holidays are just too hectic to think straight and you can’t make another decision, don’t forget to pick up a handful of Believe gift cards. They are always appreciated and will make you look like Old St. Nick yourself.

Call or go online for an appointment or stop in for some shopping. (We are open our regular hours until Christmas Eve when we are open only until 3:30. We are closed December 25th and 26th, but are open to make you gorgeous for New Year's Even until 3 pm. Then we are closed again on New Year's Day.) We can’t wait to see you here at Believe. Come get out of the cold, share our holiday excitement and wish us a happy new year. We certainly wish one full of joy and blessings for you!

Introducing Angelique! Makeup Artist Extraordinaire

October flew by here at Believe and we suffered our annual shock to see Christmas decorations going up at our local supermarket before the calendar had even changed from November. But ready or not, the holiday season is upon us all and, at Believe, we have a special announcement to help you shine at all the upcoming parties:

Believe welcomes Makeup Artist Extraordinaire: Angelique Massaline. Angelique is a freelance artist for the world-famous Mac line of cosmetics and has joined the Believe family for makeup makeovers or applications by appointment.

Here is a little about Angelique in her own words:

“I love makeup. It has the power to transform, giving you a chance to completely change your look from day-to-day. You can enhance or exaggerate your features; you can be soft and natural; or edgy or go for over-the top glamour. Makeup also allows you to camouflage imperfections or add better-than-what-Nature-gave-you bone structure using contouring and highlighting techniques without going under the knife. The best part is, all the changes just wash off.

I've been doing makeup pretty since I begged my mom to let me wear it (at about 14 and have been indulging my passion ever since. Older friends of mine in their ‘20's would ask me how I did my makeup and wanted tips and, once I realized I was good at what I did and had a natural talent, I went to BOCES (Board of Cooperative Educational Services) and took a Cosmetology course. Once there, I quickly realized that hair was not my passion, and, after some time working in the corporate world, I arranged my life so that I could pursue my dream of being a true artist of makeup full-time. I am thrilled to be able to do so at Believe.

I first became interested in doing makeup because I have big eyes and I wanted to learn how to play them up even more. The first eye shadows I owned were gold, silver and pink (it was the ‘80's) which are colors I still use, albeit in less frosty forms.

By finding and applying the right colors for people, I love seeing how someone can come out of their shell and maybe find an alter-ego or just a little more confident version of themselves.  All it takes is a little shimmer here and some shadow there. 

Personally, I love getting dolled up and really enjoy employing perhaps a bold red lip and some winged black liner to bring out the inner Marilyn or Audrey in a woman who didn’t know they were inside of them just waiting to come out and dazzle the world. I truly enjoy doing makeovers as well. I had the amazing experience recently of making up the ladies for the Discovery Store Fashion Show and am eager to show off some tips and tricks I learned for Believe’s wonderful customers. 

Oh, and I can’t neglect to mention that I particularly love brides and feel honored when I’m entrusted to do their makeup on their special day.  

So, I look forward to meeting you all and working with Lisa and her incredible staff at Believe. It is a special place with wonderful creative energy and I can’t wait to add my own talents to the brilliant team at Believe. Please call now (914) 747-0778 or book online to make your appointment (before the holiday rush starts in full force.)

Let’s create something truly special for the holidays.

Here’s to a more beautiful you,

Angelique”

We at are delighted to have Angelique and are accepting appointments for her now. Schedule a new look for the holidays or give a makeover as a gift or learn a new color palette for the changing season (or your changing skin) or get a makeup lesson to suit a new hairstyle.

(And while you are at Believe, ask about our new product to give you the longest lashes you’ve ever had –more on that in December—and stock up on a few early gifts to get a head start on your shopping. We have some terrific suggestions.)

Hoping to see you soon. We are thankful for all of you!

Welcome Autumn With A Trip To Believe

Whew! The kids are back at school (maybe even off to college), vacation is over and your tan is (unfortunately) fading. Summer is behind you and, as you watch the leaves begin to fall, you know winter is not far behind. Before the snowy season hits, with all its attendant beauty troubles, we here at Believe want to help you say adios to all the summer flakes, frizzes and dryness and welcome fall in a radiant way.

Let’s start at the top: Your hair...While you were having fun at the beach or pool, your poor hair was frying and being stripped of essential moisture. (We won’t even mention what your poor scalp had to deal with — all those flakes from sunburned skin clogging up the pores. Never fear, we can fix that scarecrow hair by treating you to a deep conditioning session with one of the Believe team. Not only will we give you a fabulous (and relaxing) scalp massage, but your hair will drink in all the vitamins and minerals it needs to replenish itself, Then take home some help in the form of Aestelance Protein & Mud or the delectable smelling Dieci Plus Hair Mask. Ask about Shine & Moisture Treatment Vials, too, to keep your hair sated right through the coldest October night (quick to add to your service and only $10).If frizz is your problem, don’t let it get worse now when we all have to turn on our home and work heating systems. Book an Ultimate Soothing Treatment from Olio and Domani. This odorless treatment provides intense repair as it smooth and softens even the most unmanageable hair and it last two full months. Book a treatment now for only $90 (hurry! This sale ends soon.)Don’t forget to make an appointment to correct that color bleached by the sun, too. Lisa, the Master Colorist, will be off October 17-19^th, so book soon so you don’t miss her limited availability, And no doubt you need those summer-dried ends snipped. Come in soon for a seasonal cut.As to that skin of yours…We hope you used lots of sunscreen this summer but even if you didn’t, you are bound to have suffered some UV ray damage and dryness. With the complete line of Thunder Ridge Emu oil products we carry at Believe, all of them rich with moisture, we’ll have your complexion glowing again in no time. Now is also the perfect time to stock up on all your favorite products. Believe is having a sale! Buy any two products and get the 3^rd  20% off! Try our Fig Naturals, locally made, natural deodorant and lotion bar and kiss that flaky skin goodbye.Once your hair and skin are back in shape, show them off a little. We have Dye Ties (get five hair ties or three headbands for $10) and do a good deed while getting a great look by buying a pink clip-in hair extension, also for $10, in the month of October. All proceeds will go to the American Cancer Society. Decorate your wrist with a Pura Vida bracelet (insert photo) Buy any three and get $1 off.Call Believe for an appointment now. Come show us your vacation photos, sip a cup of tea as the     winds of autumn howl, give your hair and skin the deep conditioning, moisturizing, cut and color you need to face the changing seasons and leave looking your best. We hope to see you soon!

Fighting Winter Dry Hair and Skin At Believe

Spring is right around the corner (trust us) but with cold, windy, stormy days of winter, it surely doesn’t feel that way and your hair and skin don’t seem to believe it either. Your lips get chapped, your skin dries up and your hair feels like straw. 

What’s worse is the static electricity that gives you an extra jolt and makes your hair do that less-than-attractive things of standing on end. Believe can help fight winter woes in all ways.

Take advantage of our new online appointment scheduling at www.believebeautysalon.com or pick up the phone and call us at (914) 747-0778 and schedule an appointment. We’ll take you in, unwrap you from your scarf, hat, mittens and coat, put a hot mug of herbal tea in your hand and get to work fighting Old Man Winter.

For lips, we have ZUM organic chapsticks made with all natural ingredients to soothe and heal your kisser no matter how cracked. We’ll then send you home with some ZUM body lotion and soap made with real goat’s milk to have your itchy skin back to normal long before you see the first daffodil. Next we’ll tackle that hair!

We at Believe know what those cold winds (and the overheated places we go to get away from them) can do to our hair—dry it right out until it feels (and sometimes looks) like hay in a country barn. You need a deep conditioning treatment during this season when we are all heating our homes and offices and think how yummy a scalp massage would feel (we’ll give you both). We also have some of the world’s best products to maintain the moisture at home afterwards. 

Agadir International—which contain a miracle substance known as Argan Oil from the fruit of the native Moroccan Argan tree (Argania Spinosa) keeps your hair shiny and supple even in winter. A daily conditioner like Iden Treatment to keep moisture in your hair with a dollop of Aestelance Butter for good measure (It can even be used on your dry skin.)

 Keep the crackles to a minimum by using Aromatic Lotion Anti-Static Spray by Aestelance (even on your hairbrush to cut down on static). And speaking of brushes, plastic hairbrushes are doing you no favors when it comes to static. Check out our selection of natural bristle brushes while you are at Believe. Using high quality hair sprays and gels like Iden Finish Spray and Hydrogel will also help the problem.

Since winter is so harsh, it is best to treat your hair gently in these months. Shampoo less often and then only with a conditioning shampoo (we’ll be happy to recommend some.) Don't blow-dry your hair. Instead pat it (don't rub) dry with a towel and let it air dry whenever possible. Use a wide tooth comb on wet hair, never pull with a brush. (Be sure to leave enough time for hair to fully dry before you race out into the cold air, though. Suffering for beauty needn’t include catching pneumonia!)

At Believe we have everything you need to keep (or get) your hair in fighting shape to stay in the ring with winter and come out shining in Spring. Make an appointment soon and let us add some shine to your winter-weary hair.

Perfect Gifts For Everyone On Your List From Believe

Chanukah is almost over and Christmas is coming right up! If you've seen the full-to-bursting parking lots at the Mall or waited way too long to speak to Customer Service when your internet shopping went awry, you know that time is flying. 

If you can't face another crowd, are out of ideas, and wish you could wave a magic wand and have all your shopping behind you, we at Believe (doing double duty as fairy godmothers) can grant that wish. (Consider it our little gift to you.) 

Here are our picks for Perfect Gifts For Everyone On Your List: 

Your Mom: You know it is time for a makeover for Mom. She's looking a little tired and her old hair color just doesn't suit her anymore. But should you tell her? No! Better yet, buy a Believe Gift Card and send her in for a consultation and makeover with our master colorist and stylist, Lisa. She will talk things over with her, make suggestions and your Mom will leave the chair looking (and feeling) like a new woman. (If you give her the gift of a new Sedu 3600i Blowdryer (on sale now for only $140) she can keep her new style up more easily at home, too.

Teenager Girl: With teenage girls, it is often all about the hair. Buy her a Flatiron for $144 (a 20% discount) and we'll throw in a Flatiron Comb for half-price. (We will also teach her how to use it properly, so she won't fry her hair.) Help her say goodbye to the curls she has hated since she was in third grade and hello to sleek, shiny hair.

Teenage Boy: Long hair is making a comeback, but that in-between stage (when it's growing out) is a mess. Buy him a Cut and Style to keep it in shape (and sexy) while it is getting longer. Do you really think Justin Beiber got that famous from his singing talent? Nah...it was his hair!

Grandmother: Is she sick of those stray grays or fading hair color? Send her in for a custom color by Chromastics. Permanent and Demi-Permanent colors are based on pure tones.  Countless colors can be achieved and due to a soy and hydrolyzed wheat protein base, the product actually helps repair her hair, no matter how long (or how badly) she's been coloring it.

Husband:  Let's face it...sometimes life is a pain in the neck. Your husband works hard, putting up with subways, traffic and the jerks at his office just to help earn the daily bread, Say thanks in a way that matters. Buy a Neck Ease Wrap (20% off) and let the soothing aromas of lavender and herbs, combined with the warm softness of the wrap itself, help unkink those sore muscles and welcome him home in a way he'll remember.

Mother-In-Law: Tell her (with a straight face) that a woman as beautiful as she is deserves to be decorated. Then stop by Believe to check out our selection of jewelry--now all on sale. Buy one and get another 20% off, (Maybe the second one should go in your stocking for being such a dutiful daughter-in-law?) Can't bring yourself to say it? Then gift her with one of the unique fragrances from our CB I Hate Perfume collection (at least you'll like the way she smells.)

Co-Workers: They are always tough to shop for, we know. How to get them something nice, but not too personal and, if your office engages in blind gift exchanges, what's a good one-size- fits-all gift to get? We recommend body butters like Aestalance--great for everybody's static-y hair (or bald scalp) and other dry bits.

Stocking Stuffers: The ZUM family of products make great stocking stuffers--give ZUM Organic Goat Milk Soap (in your choice of fabulous fragrances) now on sale. Buy two get another soap 50% off and Zum Chapsticks (Buy two, get another 50% off). All Zum products are welcome treats during these cold, drying months.

YOU: Let's not forget the most important person here. Instead of all those broken resolutions, make a real change to usher in 2013. Consult with Lisa, Believe's owner, for the perfect new style and color and really do it up for that New Year's party. YOU are a star and we'll make you look and feel like one by working a little magic at Believe. Hurry in! Our December sale ends the 23rd and our holiday appointments are filling up fast! Here's to shining brightly in the new year.

After The Storm At Believe

We at Believe know Hurricane Sandy threw everybody for a loop and, while we are sending our good thoughts and positive vibes that you got through the storm safe and sound (or that the damage to your property was minimal), we wanted to do more, so we have corralled in one place a bunch of our Specials for an After The Storm event.  You deserve some deals and a little pampering after what was surely an unsettling time. And to help out, if you are out of shampoo because of the storm, stop by and we'll be happy to give you some for free!

Please give us a call or stop by Believe Beauty Lounge now to take advantage of these offers or just to share a cup of hot tea and let us know you are okay (and charge your devices while you are here. We are happy to share our power.)

For Your Hair:

20% off all brushes and combs

$25 Blow Drys

Buy any two hair accessories and get another for 50% off

Buy Agadir Shampoo and Conditioner and get any other Agadir product for 15% off.

Personalized Scalp and Hair Conditioning Treatments are now $50 (Blow Dry Included).

Buy White Tea Restorative Shampoo and Conditioner and get the Daily Conditioner Free!

Ask us about our quick and easy vial treatments to add shine, volume or moisturize for only $10. (Add it to your service in the salon or you can also do it at home.)

Buy any 32 oz. shampoo and get 20% off a 32 oz. conditioner.

Get 20% off Any Aestelance shampoo.

Try our new Keratin Blowdry Treatment for only $75. (This instant treatment seals color, curtails hair breakage, detangles hair, eliminates split ends, enhances shines, enhances body, eliminates frizz nourishes dry damaged hair, promotes silkiness, and acts as a thermal protector.

Buy a flat iron and get a flat iron comb for 50% off.

Need a quick fix for your grey hair? Try our hair mascara to temporarily cover your grey until our next appointment for only $22.

Want volume without the alcohol drying out your hair? Get 20% off Aestalance Volume Spray.

For Your Body:

$10 off all of our beautiful jewelry.

Stock up on Sugar Lips Tank Tops for only $10.

Get 50% off CB I HATE PERFUMES scents

$10 Off Spoon Rings and Spoon Key Chains.

Enjoy 20% off ZUM Mist.

For Your Face & Skin:

Buy any two ZUM Goat's Milk Soaps and get the third soap free

Lash Tinting Now Only $35.

Come check out our ColorMe Wand for fun temporary air mascara available in awesome colors: Violet, Teal, Blue, Red, Lime, and Fascia. $20 for application (and to take home the wand) and $12 without salon application and to take the wand home with you.

For Your Heart:

Got a lot of product clutter? Ask us about our Product Exchange: Bring in any used/unwanted products and receive 20% off a recommended product. We will donate or unwanted products to the women’s shelter Hope’s Door.

For Your Wallet:

Buy any two products get the third product half off!

For Yourself or a Friend

Grab up a gift card now and use when you have more time or save for gifting a friend.
Gift baskets are available for $30 and less.

If anyone needs a shampoo due to ack of power...no charge
free wifi and charging stations

We'll be honoring these prices through Thanksgiving, so hurry in!

Though sometimes it doesn't seem as if the sun will come out tomorrow, we will put this storm behind us and the holidays are right around the corner, so while you are at Believe, make your holiday appointment now. You want to look great for those photos while you are making new (better) memories.

Check this space next month for Believe's Annual Gift Guide where we make recommendations for everyone in your family (friends, co-workers and even bosses, too.) You can wrap up all your shopping in one stop here at Believe and we hope that makes a hectic time a little easier. We look forward to seeing you soon!

Fuzzy Faces For Fall Are Back At Believe

Autumn is here and with that first hint of cold weather, the man in your life may be itching (excuse the pun) to grow some facial hair. We also know that, left to his own devices, he would probably just grow the hair out, wash it with bar soap, take some scissors to it if it got too long and call it a day. But you (being a woman and a reader of Believe's blog) know better. If its a beard he's hankering for, here's some hint on how he can look more like Johnny Depp and less like Zach Galifianakis.

First, let's talk about beards and facial shapes. Just like a great hairstyle can divert from our weak features and enhance our best ones, so to can a beard do the same for men.

If a man has a long face, he'll need a beard that is fuller at the sides and shorter at the chin. Adding width to the sides will make his face appear shorter.

The exact opposite is true if he has a round face. Then he'll want to go longer at the chin to add length. Keep the sides short and no bushy sideburns (a goatee looks good on round faces.)

If the guy has a square face, he should have the beard longer at the chin and shorter at the sides to give the illusion of a longer face. (Goatees work with this shape face, too.)

Small faces should have small facial hair. Just like large jewelry on a small woman, a big beard can overwhelm a little guy. Keep things in proportion.

With a large face, the opposite is true. Go big or go home and then just follow the tips above about face shape.

If a guy has an oval face, congratulations! He's got what is considered the ideal shape and can wear any facial hair he chooses.

Here's a few beard styles for him (and you) to consider:

Van Dyke Beard -This is a moustache combined with a goatee (or Soul Patch--see below) with no hair connecting the two and no hair covering the cheeks. By the way, there was a Van Dyke--he was a 17th century painter--so maybe this will bring out the creativity in your man.

The Goatee -This is confined to only the chin area and can be short, broad or of any fanciful shape (think Hunger Games). By attaching it with a moustache and a small beard bridge, it is called a French beard and is great for man with small chins.

Soul Patches -This feaures a small patch of beard under the lips and above the chin with no mustache (and no other facial hair). It can be triangular pointed and requires only a minimal amount of trimming.

Stubble Beards-Like those made famous by such men as David Beckham often sports is a two (or more) day growth of beard and gives your man a tough guy image. (This type of beard may make a kind of tough guy of you, too, if you get razor-burned by this beard. Take care of your own skin while kissing him.  Rub some emollient, like Aestelance Butter around your own lips and jaw after some heavy smooching.) An electric razor hovering just above the stubble is the way to maintain this type of beard.

Full Beards-To avoid looking like a member of  the ZZ Top band, Brad Pitt on his bad days or Charles Darwin, your man has to keep his full beard well-trimmed and pay attention to its maintenance and condition. Treat it just like the hair on his head--get it cut well (we are happy to do this a Believe), maintain its shape (we at Believe will teach you how) and use shampoo like Aestalance G and conditioner like Chromastics TriOrganic Light Conditione to keep the beard hair in tip-top shape.

Chin Curtain Beard -Easy to maintain, this is grown only on the lower part of the guy's face along the jawline, from cheek to cheek. It looks sleek and slightly historic.

Sideburns Beards-Coming down from the temples and running along the jawline, whether or not its accompanied by a moustache, this type of beard is for the guy who is an individualist. Bring your guy into Believe to consult on just how busy those sideburns should be to suit his face and we'll even teach him to use a trimmer to keep that Civil War look from taking over.

Caring for the new beard:

Have him use the same shampoo and conditioner on his face as he does on his head.  Good ones carried at Believe include Camellia Sinensis (green tea extract) and Annuus (Sunflower) Seed extract.

If his beard is gray, conditioning is key because grey hair can grow thicker and more bristly than colored hair. The conditioning will help soften the beard (and help you with that kissing problem.) Try Chromastic molding cream or Aestalance Butter.

For unruly beards, a dab of conditioner like Aestalance Hydrate will work wonders.

To give his beard the best shape possible, make an appointment at Believe and have his beard trimmed professionally.

A clear shaving oil will allow him to see what he is shaving at home and will help ensure clean lines around his beard.

Choose a trimmer with an adjustable trimming guide for mistake-proof trimming and consider buying two clippers. A full sized clipper will make overall trimming easier, while a small fine-toothed trimmer will cut closer and allow him to get a clean outline.

Keep the beard smooth and free from tangles by using a fine tooth comb through the beard in the direction of the hair growth.

If his beard is graying or a dramatically different color from the hair on your head, make an appointment at Believe and we will dye it for him (avoiding the mess and keeping him from dyeing his neck, his chin skin and the whole bathroom.)

Invest in a wall-mounted mirror with a telescoping arm for your new bearded wonder. This will prevent him from having to lean across the bathroom counter and ensure he can get a close up view for trimming.

We've got more tips (including the latest styles) for those men who want to sport a moustache this fall or winter. Check back here soon for our blog about 'staches. For now, call Believe soon for an appointment for that guy in your life so we can get his beard off to its best start.

(And don't forget to come in for your pink hair extension through October. Only $10 and all money goes to Pink Hair For Hope to fight breast cancer.)