Are You Ready To Be Blonde?

We talked last week about lightening your hair (and how you should come into Believe to have it done by Lisa, the Master Colorist or one of the talented and trained staff here instead of reaching for the Clairol) but this week we’d like to talk about the different facets to going blonde. Blonde isn’t just a color—it’s a lifestyle.

You may be old enough to remember the commercials that said “If I only have one life, let me live it as a blonde” or the ones that promised blondes have more fun…but what do you really need to consider before you join the bevy of blonde beauties?

No need to go all Harlow—You are probably too mature for platinum hair: Hair color ranges in shade from deep black (level one) to that white blonde of the Nordic race (level 12). Unless someone hails from Iceland, you’ll rarely see anyone past puberty with anything lighter than a level seven. So unless you want to be glaring, think golden, wheat, ash or even the lightest brown. Those shades will look more natural.

Keep the right temperature: Everyone knows now about winter, spring, summer and autumn colors in fashion and how one season suits your skin type best. It is the same with shades of blonde. There are cool and warm shades. Bring in color photos of blonde shades you like (and hate). At Believe, we will use our years of experience to help you pick the shade that will best suit you.

Going blonde is one thing, staying blond is another: Make sure you are ready for the maintenance your new color will require. You might have gotten away with looking a little faded as a brunette or even a tad orange-ish as a redhead, but dark roots in your new blonde ‘do just look trashy. Get ready to have your hair colored (by us at Believe, please) every 4 weeks or so.

Change your hair products: Coloring your hair blonde requires bleaching products that may change the texture of your hair. You may need less shampooing and more conditioning. Use a sulfate-free shampoo like Chromastics Tri-Organic , a conditioner like Iden Treatment and a reconstructive treatment mask at home like Agadir Moisture Mask. Schedule a deep conditioning treatment every month with us here at Believe. When it comes to farm references, you want hair like corn silk, not like hay.

Pay attention during the process: If you have hair that is on the scale (see above) at level seven or higher, you may get to become blonde with just highlights. Darker than that and you need a “single process” or even a “base breaker” or maybe both, depending on how dark your natural hair is---we’ll educate you on this when you come to Believe for lightening. You’ll need to know to allow enough time at each appointment or if <sob> you ever decide to get your color done at some other salon.

Glazing is not just for donuts: There are sheer shade glazes that are a non-peroxide treatment that add the perfect shine to your new blonde look (and seal in that glisten-in-the-sun look).

Stop by your favorite department store makeup counter: Duck the women spraying perfume and ask for a free makeover. Your new hair color will require new lipstick certainly and maybe new brow and lash color as well. The opinion of a stranger is good here as they won’t be “blinded” by the old you—they’ll only see the dazzling blonde you are now.

Everyone’s got a blonde joke: And they are guaranteed to trot it out when they see your new color. Grin and bear it. They’ll soon run out of steam. You’ll have the last laugh knowing you look younger (lighter hair does that), that you can now be that hot blonde your partner is now ogling, and that now when people meet you, they’ll be wondering if you are having more fun. At Believe, we hope the answer is a resounding “yes!”

Cold Winds, Warm Rooms=Dry Hair

Our mothers used to sing us a nursery rhyme that read, “The North winds will blow and we shall have snow, and what will poor robin do then? She'll sit in a barn to keep herself warm with her head tucked under her wing.”

The rhyme kept running through our heads as we watched the unbelievable Halloween snow! But it wasn't just our heads we wanted to tuck away...it was our hair. We at Believe know what those cold winds (and the overheated places we go to get away from them) can do to our hair—dry it right out until it feels (and sometimes looks) like straw in poor robin's barn. That's why we stock products from Agadir International—which contain a miracle substance known as Argan Oil.

Argan Oil comes from the fruits of the native Moroccan Argan tree (Argania Spinosa). Each tree can live up to two centuries! Since getting the oil is a labor-intensive process usually done by women (all the fruits must be shelled and crushed before the oil can be pressed out of them), the precious Argan Oil is one of the rarest oils in the world. But Moroccan women have long known the secrets of the oil and have used it in skin care (and their diets) for hundreds of years.

The oil is high in essential fatty acids including linoleic acid (omega-6) which stimulate intracellular oxygenation, which helps restore the balance between fats and water content in the cells of your hair—often lost in harsh weather. These fatty acids not only help repair the hair, but protect it also. Adding to the wonderful properties, the oil contains high levels of Vitamin E, which is a powerhouse when it comes to neutralizing free radicals and antioxidants in the hair shaft. This makes the oil perfect for regenerating and nourishing dry hair. Aragan Oil is also high in lipids, including omega 9 oleic acid helping nourish, moisturize and improve hair's elasticity—a real boon when you are constantly taking a hat on and off (which breaks hair). Argan Oil even helps cut down on that annoying hair static we all get in cold weather.

The fruit of the Argan tree (sort of a cross between a walnut and almond) produces an oil that is lightweight and not greasy. It has a very low molecular weight, so it penetrates right into the hair shaft without weighing the hair down. It can, therefore, be left in the hair for continuous conditioning. The result? Healthy, shiny, moisturized hair. Another benefit of using products rich in Argan Oil is that you won't suffer from that itchy, dry scalp that the cooler weather brings. The oil even helps stimulate hair growth and helps with those nasty tangles and split ends, too. Argan Oil has been called the “Wonder of the 21^st Century” and we, at Believe, have to agree.

All Agadir products are even on sale this week with 20% off. Stop by Believe and try the products we carry that contain this miracle oil. We've got the whole fabulous line. 

 Once you do,we're sure you will stop hiding your head under your wing.

Curls Are Cool (Really!)

You know the drill—the grass is always greener on the other side of the fence. If you were born with stick-straight hair, you've spent half your life in rollers or connected to a curling iron. But for those of you with natural ringlets --who don't always love what nature gave you—here's a few tips to help you love (or tame) those curls of yours:

Frizz Is Not Pre-Ordained: Curly hair is often dry and nature abhors a vacuum. Not enough moisture in your hair? The humidity in the air thinks your curly hair is the perfect sponge to soak up its moisture and dives right in. Your hair cuticle expands and—voila!—frizz central. What you have to do, Curly Head, is get there before the humidity does and keep your hair full of good moisture. Wash with a moisturizing shampoo like AGADIR made with argan oil, deep condition with AGADIR moisture mask regularly and style with RICCI fortified with keratin to keep your hair plumped up and full of moisture. When humidity (and frizz ) come a' calling, your hair can say, “Sorry, no room at the inn...”

You've Gotta Be You: Ok, truth time. If the weather is humid, you hair is going to curl. No need to spend hours straightening it. Sometimes you just can't fight City Hall. Why not try accepting what you cannot change and let it curl, let it curl, let it curl? It works for Bernadette Peters, Melina Kanakaredes and Taylor Swift. Why not give it a shot? Let the real you out to play (at least every now and again.) Flat-haired women will envy you as you stroll by with those bouncy curls.

Want To Be A Straight Shooter: I didn't convince you to let your curls fly free? Ok, you can straight out those ringlets—it's just going to take some doing. Consider a La Brasiliana Keratin Treatment (one of the services we provide at Believe) and you'll have months of gorgeous straight hair. Give us a call and we will tell you all about it and make an appointment for you. Or you may want to invest in a ceramic flat iron (we at Believe can also help you learn how to use it properly.) You'll get straight hair with no risk of burning,

Make Friends With Your Drier: Remember, sometimes absence makes the heart grow fonder. Let your hair air-dry as long as possible and only use the blow dry when you must (and then only with a diffuser). Cup your curls in the palm of your hand and dry from underneath.

Don't Stop Brushing: Yes, we know you look like a poodle after you brush, but you do want to distribute the natural oils from your scalp down the hair shaft. Try brushing your curly hair with a natural bristle brush for two minutes at night before bed and rinse it in the morning. The condition of your hair will improve, I promise.

Did I Mention Conditioning? It's worth mentioning again. Deep condition at least once a week with a hair mask like TREATMENT and every now and then rub a little olive oil on your scalp and down the hair shaft. Brush through, put a shower cap on, and sleep in the oil. Wash it out in the morning.

Headbands Hide All Manner of Sins: If you've got to run, put a headband over your damp hair. It'll make the crown flat, and the curls stick out the ends, like you actually meant to do it. You could start a signature headband collection. (It used to work for Hilary Clinton.)

Keep Curly Hair Well Cut: Make an appointment at for a good haircut. Our stylists understand curly hair (and the frustrations of it) and will help you come to love—and not loathe—those curls. Call us today!

Say Goodbye to Summer Hair & Skin

Whoosh! Hear that sound? That is summer flying by (does it get shorter every year or just seem that way?) The start of classes is right around the corner, parents are rushing everywhere to get their kids off to school (or—gasp--college) and the lazy days of beach-going and sun-tanning are soon to be behind us...But, even in the midst of this seasonal insanity, you can start getting your hair and skin ready for autumn.

Here's a few hints and tips to try until you can get in to see us at Believe for a good cut, a deep conditioning treatment, some new (not bleached out) color and some fabulous products to hydrate your skin:

Remove the buildup: Between sweat, salt and all the conditioning creams gels, pastes and waxes you've been using to keep your hair from turning into summer straw, your hair cuticle is filled to the brim with products—making it less receptive to even welcome additions. Use this quick at-home recipe to clear out the buildup and get your hair ready for some much-needed moisture: Mix ¼ cup of apple cider vinegar with a quart of distilled water and one tablespoon of nettles or comfrey root (grab it from your garden or a health food store.) Boil the herbs and water together and let them steep for 20 minutes. Cool, strain out the herbs, and mix in the vinegar. Pour it through your hair, let it work for a couple of minutes and then rinse it out. (By the way, if you use this same infusion—in larger quantities—in your bath, you can take the sting out of late-season sunburn and make it turn brown by the next day.)  Then schedule a deep conditioning treatment with us and get our recommendations of what to use to start replacing some of your hair's vital moisture with products like  AESTELANCE PROTEIN & MUD OR AGADIR MOISTURE MASK (smells delicious) and SHINE TREATMENT VIALS that we carry at Believe.

Exfoliate summer scales: Your skin has its own summer version of scaly skin (tanning and peeling create a million little flakes you can't see, but certainly feel in the form of constantly itchy skin.) Use a natural loofah to scrub your skin down every shower and when you have a moment to yourself, put a handful of leftover nuts or seeds (pumpkin or sunflower) along with fresh herbs (like lavender or rosemary) into a clean coffee grinder. Grind till they are a coarse meal. Pour ¼ cup of the meal into a bowl, mix with enough yogurt to make a paste, and rub all over your body. Dry skin left from the summer sun will scrub right off. Once you are smooth as silk, keep it that way with GOAT'S MILK AND ESSENTIAL OILS ZUM BODY LOTION, a fabulous product we have here at Believe. 

(Btw, Goat's milk is very similar to our own skin's PH, so it works awesomely with our bodies.)

Emergency hair conditioner: If you cram in that last-minute day at the beach and your hair tells the tale, use this emergency conditioner until you can get in to see us at Believe for that deep conditioning treatment your hair really needs: Pour a shot of vodka and a few drops of any essential oil, a half of a ripe avocado and some mayonnaise into a blender. Mix it together, slather on your hair, wait 20 minutes and rinse. Voila! Shiny, healthier hair (but this is only a stop-gap measure. Your scalp and hair cuticle need a serious assessment and long-lasting products. We've got both at Believe.)

Way too soon the cool winds of autumn will come along, ready to play havoc with your hair and skin (followed closely by that time when we cover all exposed part with mufflers and scarves and hide our much-abused hair under scratchy hats, compounding the damage.) Call us for an appointment at Believe, now! Make the time to give your hair and skin the deep conditioning, moisturizing, cut and color you need to face the changing seasons looking and feeling your best. 

Enjoy the last days of summer and we hope to see you soon at Believe.