Shine On!

You may be forgiven if your summer hair gets a little drab, dull and worn out from the sun and salt, but now that autumn is upon us, you've got no excuse for not having hair so shiny it competes with all those holiday lights already popping up everywhere.

First a little lesson in what makes hair shiny. When the cuticle of the hair shaft lies nice and flat, it provides an even surface to reflect light. This smooth outer layer also repels the moisture that causes frizz—a real shine inhibitor.

And here's something you may not have known: Using only moisturizing shampoos and conditioners can actually interfere with the shine of your hair by building up dulling residue on the shaft.

What do to? About once a week, try an acidic finishing rinse after you wash your hair. The acids tighten up that outer layer of cuticle, letting more light bounce off that newly-smooth cuticle, making your hair even more lustrous. You can even whip up a simple acid wash right in your own kitchen. Try one of these rinses:

• Beer: After shampooing hair and washing out the suds, pour a bottle of beer into your hair and massage it in for a few minutes. Then rinse well with cold water. This beer rinse even helps give your hair body.
• Lemon Juice: After shampooing and rinsing as usual, mix the juice of a lemon with 1½ cups of water and pour through hair, before rinsing with cold water. Prepare for shine galore!
• Apples Cider Vinegar: Combine the juice of a ½ lemon (careful—it might lighten your hair a little) with 2 Tbs of the vinegar and 1 cup of water. Massage into hair and scalp and rinse with cool water to correct hair's pH and bump up the shine.

Now that you've gotten the gotten the gunk out, don't forget to put some good stuff in. Come into Believe every month for a deep conditioning treatment to beat winter stress and, once a week at home, apply a deep conditioner or heavy duty mask formulated to boost shine (while protecting the outer layer of hair). MOISTURE MASK BY AGADIR WITH MORROCAN OIL and AESTELANCE MUD MASK and IDEN TREATMENT and all are carried at Believe.

Every two months or so you may want to actually feed your hair by mashing one ripe avocado (use the rest for fresh guacamole--yum!) and mixing it with 1 Tbsp. olive oil and 1 tsp. baking powder. Work the mixture through hair. Leave on for 15 minutes, and wash out really well. It will really help you ramp up the shine.

To get a real mirror-like finish (and help that cuticle lay even flatter) use some of the great shine-enhancing products we carry at Believe like AESTELANCE LUSTRE.

The trick to these is to avoid putting the product on the roots (don't go any closer than 1½ inches from the roots) and always apply these products to dry hair. Generally speaking, pomades and waxes are good for thin hair and oils and serums work better on thick or coarse hair—but stop by Believe and we will give you a free consultation about which shine enhancer will work best for you.

Also, when drying hair, aim your blow dryer down the hair shaft, which smooths the cuticle (otherwise air pushes the cuticle up and along comes frizz.) Once your hair is almost dry, hit the cool button to seal the hair cuticle, which will help keep your hair smooth and silky.

The holidays are right around the corner and it is the season to shine! Make sure your hair does it's “part”(get it?)

And be sure to stop by to see us at Believe before any of those big holiday parties. We'll make you a shining star!

Cold Winds, Warm Rooms=Dry Hair

Our mothers used to sing us a nursery rhyme that read, “The North winds will blow and we shall have snow, and what will poor robin do then? She'll sit in a barn to keep herself warm with her head tucked under her wing.”

The rhyme kept running through our heads as we watched the unbelievable Halloween snow! But it wasn't just our heads we wanted to tuck away...it was our hair. We at Believe know what those cold winds (and the overheated places we go to get away from them) can do to our hair—dry it right out until it feels (and sometimes looks) like straw in poor robin's barn. That's why we stock products from Agadir International—which contain a miracle substance known as Argan Oil.

Argan Oil comes from the fruits of the native Moroccan Argan tree (Argania Spinosa). Each tree can live up to two centuries! Since getting the oil is a labor-intensive process usually done by women (all the fruits must be shelled and crushed before the oil can be pressed out of them), the precious Argan Oil is one of the rarest oils in the world. But Moroccan women have long known the secrets of the oil and have used it in skin care (and their diets) for hundreds of years.

The oil is high in essential fatty acids including linoleic acid (omega-6) which stimulate intracellular oxygenation, which helps restore the balance between fats and water content in the cells of your hair—often lost in harsh weather. These fatty acids not only help repair the hair, but protect it also. Adding to the wonderful properties, the oil contains high levels of Vitamin E, which is a powerhouse when it comes to neutralizing free radicals and antioxidants in the hair shaft. This makes the oil perfect for regenerating and nourishing dry hair. Aragan Oil is also high in lipids, including omega 9 oleic acid helping nourish, moisturize and improve hair's elasticity—a real boon when you are constantly taking a hat on and off (which breaks hair). Argan Oil even helps cut down on that annoying hair static we all get in cold weather.

The fruit of the Argan tree (sort of a cross between a walnut and almond) produces an oil that is lightweight and not greasy. It has a very low molecular weight, so it penetrates right into the hair shaft without weighing the hair down. It can, therefore, be left in the hair for continuous conditioning. The result? Healthy, shiny, moisturized hair. Another benefit of using products rich in Argan Oil is that you won't suffer from that itchy, dry scalp that the cooler weather brings. The oil even helps stimulate hair growth and helps with those nasty tangles and split ends, too. Argan Oil has been called the “Wonder of the 21^st Century” and we, at Believe, have to agree.

All Agadir products are even on sale this week with 20% off. Stop by Believe and try the products we carry that contain this miracle oil. We've got the whole fabulous line. 

 Once you do,we're sure you will stop hiding your head under your wing.